Shale gas industry shoots for social media revamp, critics not convinced
Canada’s shale gas industry is turning to social media for a cure to its tattered public image in Quebec, according to the Canadian Press. The Canadian Association of Petroleum Producers (CAPP) has contracted the services of social media company Parta Dialogue to create forumschiste.com, a website billed as a place to discuss issues and share information about shale gas.
With the official launch of the website set for Tuesday, one of the industry’s most vocal critics, theAssociation Québecoise de Lutte Contre la Pollution Atmosphérique (AQLPA) is already calling into question the motives of the effort. “Is this looking at environmental questions or is this damage control?” said Kim Cornelissen of the AQLPA in a phone interview.