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crowds outside a large building on a sunny day

Crowds arrive at the Berlin exhibition grounds for the IFA technology show. September 2014.

Bendable televisions, a smartphone with an edge and the smart home that takes care of you — the IFA consumer electronics show burst onto Berlin’s exhibition grounds on Friday.

Crowds poured into the brand new City Cube Berlin to ogle the latest offerings from global electronics giant Samsung. With the new building all to themselves, Samsung blanketed visitors in a blue and white glow, showing off products as diverse as vacuums, washing machines and ovens to smartphones, virtual reality helmets and giant bendable televisions.

There was hardly anything Samsung didn’t have its high-tech fingers in.

Fitting, then, that Samsung CEO BK Yoon had the honour of delivering this year’s keynote speech to a packed house.

Read the full article on The Local Germany, here.