Frederik Roeder (centre) and fellow students protest anti-Uber taxi work stoppage in Berlin in June 2014. Courtesy: Frederik Roeder.
Uber has quickly become the most contentious technology company in Germany, challenging the taxi establishment as well as regulators across the country, as attempts to ban the chauffeur app leap from the municipal to the national stage. The following is an excerpt of an opinion piece I pitched and edited for The Local Germany.
As Uber and its chauffeur app continue to operate in Germany despite a national ban, one faithful user tells The Local why he became a fan of the company and the app from day one.
There are three major reasons why I prefer Uber to a regular taxi:
1 – Price: Uber Pop offers urban rides at a great price, cheaper than legacy taxis by at least 20 percent.
2 – Convenience: Uber is convenient; it’s easy to use and to pay with credit card.
3 – Quality and Safety: You can get a really nice ride in a fancy car and the app knows where you are and who is driving you.
Read the full opinion piece on The Local Germany, here.